Introducing Every Body Moves - Get active in a way that works for you

They were joined by Paralympic gold medallists Hannah Cockcroft, Jonnie Peacock and new ParalympicsGB chief executive Dave Clarke.

Dave Clarke said: “Every Body Moves is an exciting initiative aiming to connect with even more disabled people across the UK and promote inclusive sport. I would like to thank Toyota for their ongoing commitment to building on the successes we have already achieved to empower more disabled people to become active in a way that is right for them.

“Our research demonstrates the importance of this launch given the disproportionate impact of the pandemic and cost of living challenges on the disabled community, something which I have experienced first-hand myself as a disabled person.

“Disabled people tell us that representation is a crucial part of breaking down barriers to participation in physical activity and this is why it is so important we celebrate the benefit of movement for Every Body.”Jonnie Peacock and Hannah Cockroft at today's launch in Sheffield

Jake Oakley, coach with _Every Body Moves _Club of the Year, the Sheffield Steelkings Para Ice Hockey Club, said: “We are proud and excited to be involved in the Every Body Moves campaign. We know from experience that sport and physical activity can play a pivotal role in transforming wellbeing, building friendships and boosting confidence.

“There is a sport or activity out there for everyone. No matter a person’s age, gender, religion, ethnicity or impairment – our message is simple, get out there, find your thing and have fun!”

Stuart Sanders, Director Communications and Product, Toyota (GB) commented: “We’re looking forward to our continued partnership with ParalympicsGB in evolving the Parasport platform as Every Body Moves. Our relationship with the Olympics and Paralympics - the pinnacles of sporting success - is well known, but as part of our mission to achieve better mobility for all, it’s great that this initiative will reach the grassroots of sports, enabling everyone to enjoy the physical and mental benefits of physical activity.”

Since the partnership between ParalympicsGB and Toyota started in 2018, the digital hub has expanded to feature thousands of inclusive activities across the UK, with more than 650,000 unique website visitors. The programme’s success was reflected in the fact that it won a 2022 Sports Industry Award in the Active and Wellbeing category. Grants totalling £500,000 were also awarded via the Toyota Parasport fund to grassroots organisations to support inclusive provision during and post-pandemic.

*Source: Savanta interviewed 2572 UK adults (aged 16+) online between 17th -19th February. The sample included a boost for people with a long-term physical condition, mental condition and/or disability, bringing the total of those with a long-term condition and/or disability interviewed to 1053. Data were weighted to be demographically representative of UK adults by gender, region, and social grade.